1: Find the Right Shade for You
When it comes to choosing red lipstick, forget the fancy packaging and the price. The only thing that matters is finding the right shade for you. The best way to do this is to try different shades on bare lips. Strip your lips of any balms or other lipsticks so your natural lip color is showing.
Apply a red lipstick shade that you like to your top lip only and then look at the color against your natural bottom lip.
If the red lipstick is one or two shades darker then you’ve found the shade that will look the most flattering on you!

2: Match Your Red Lipstick to Your Hair Color and Complexion
To really pull off red lipstick successfully you also need to think about how well your shade is going to match with your skin tone and hair color. Get it right, and your lipstick, complexion and hair color will all blend into an effortlessly pulled together look. Get it wrong, and you could end up with lips that overpower and leave you looking like a clown.
If you’ve got brown or black hair with a warm complexion then look for shades of red with a brown base. Lipsticks that use words like, deep orange, golden red and coral to describe the shade is what you’re looking for. If your complexion is on the cooler side then try cherry reds, plum and burgundy.

Blondes with a warm complexion can get away with coral red, orange red, or copper red. While cool complexions should give anything described as dusty rose, plum pink, light red/rose or any red with a blue undertone a go.
Redheads with a warm complexion should go for orangey, brighter shades of red. While those with a cool complexion can pull off blue toned reds (which make teeth look whiter) and darker reds like plum, berry and brick.

3: Prepare Your Lips
Before applying any lipstick you should always make sure that your lips are smooth. For some helpful tips take a look at our Luscious Lips with Staying Power beauty blog Also, because red lipstick tends to bleed into the tiny lines around your mouth, it’s a good idea to add some lip primer or foundation to your lips as a base, and to use a lipstick liner.

4: Let Your Red Lipstick Shine
The final rule when it comes to red lipstick is to let it be your focus point. Tone down all other makeup and hide any redness in your complexion with concealer (especially around your nose). Pale skin and the bare minimum on your cheeks and eyes will give you a bigger lipstick pop.
By following these rules and finding the right shade for you, matching it to your hair color and complexion, preparing your lips, and letting your lipstick have the spotlight then you should be able to pull off red lipstick without any problems. The only decision to make after that is how many different shades to buy, and how you’re going to fit them all in your handbag!