Don't:

 1. 'Have your make-up test done anywhere with overhead fluorescent lighting. If you have a professional make-up artist coming to your home, arrange a time when it’s still daylight outside.

 2. 'Let a make-up artist hijack your look. For a lot of people, their wedding is a time when they can really take pleasure in having someone else do their make-up, but I think there can be a temptation to just indulge in the experience and take on all sorts of suggestions from the make-up artist - someone who may not know you or how you like to look particularly well. I'd advise real caution here; you don't want to surprise your intended at the altar by turning up looking like someone else. Whether you're hiring a make-up artist or doing your own, I generally think that the best bridal make-up is simply the most exquisitely polished version of how the bride usually looks - after all, you want to look beautiful rather than your make-up.

 3. 'Trowel it on. It’s a total myth that your make-up has to be plastered on for the photographs. Lots of wedding photography is done in natural light, and if you choose a heavy base the make-up will look obvious. In terms of flash, you just need to ensure that your T Zone is matte and that can be achieved with fine translucent powders and blotting powders, not layers of make-up.

 4. 'Go for anything too trend-led. It's worth bearing in mind that you'll have to live with photos from your wedding for the rest of your life, so it's best to avoid statement looks and opt for something more classic; that glittery eyeliner you saw on a Parisian catwalk might look super pretty and modern now, but chances are it'll look tired and dated in twenty years' time. 

 5. 'Be scared of going a bit brighter. Neutral, brown, and pale lip colours can look washed out in photographs, so choose a lipstick that’s one or two shades brighter than what you would normally wear. If you usually wear a neutral hue, it should be worn as a base, with a pink or rose colour on top. If you typically wear dark lipstick, use that as the base, and apply a brighter pink on top to give the colour a lift. Pinks, roses and plums are all great, classic choices for brides.

 6. 'Just apply make-up to your face. Instead, extend down your neck and over your shoulders if necessary, this will ensure you face is not a different colour or even texture to your body. Everything should look uniform to create the most natural look possible. An easy way to blend uneven skin tones together is to use a light fake tan. Do this the day before your wedding not the night and beware of darkening your skin tone too much as the effect it actually the deaden the look of your complexion.

 7. 'Forget to decide what kind of maintenance you’d prefer for the day. For example, are you happy to check you're looking okay throughout the day, or do you want to just forget about your make-up once it's on? Waterproof mascara is an obvious requisite, but it's also worth considering cream eyeshadows that really set - you can be sure they'll stay where you put them.

 8. 'Go too dark on the eyes. Define your eyes by applying colour in the crease, but avoid using a shade that’s too dense, as it can detract from the eyes themselves.

 9. 'Go too glossy or too matte. It's best to avoid lipsticks at either end of the texture scale; too glossy and they'll only last five minutes whilst too matte and they may leave your lips dry and cakey by the time it's the moment to kiss your groom. A moisturising, satin-y finish lipstick is best for a wedding - this kind of formula will keep your lips looking their best and will wear off the most evenly and naturally; several thin layers, blotted between applications will give the most long-lasting finish.

10. 'Rush. Allow at least 45 minutes to an hour for make-up application on the wedding day.
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